A CAMELFORD butchers has bagged top prize in an awards ceremony sometimes referred to as the ‘rural oscars’.

The Countryside Alliance Awards – now in their 18th year – recognise rural businesses across five categories.

Steve Heard Butchers, based in Camelford won the top butcher in the awards, and will now go forth to represent the south west at the national awards.

Meanwhile, in the village shop category, Lifton Stores was a close second for that honour.

Presenting Mr Heard with his award, he was commended as thus: “For over 20 years, customers have returned time and again for the outstanding British, largely Cornish-sourced meats, including melt-in-the-mouth lamb, proper sausages, and delicious bacon and ham.

“Steve’s close relationship with the local abattoir ensures only the finest carcases reach his counter, and his friendly, expert advice makes every visit a joy. More than just a butcher, Steve is a pillar of the community, always going the extra mile, both in and out of the shop.

Sarah Lee, director of policy and campaigns at the Countryside Alliance, said: "We are proud to be honouring these exceptional rural businesses, and the people behind them who are passionate about providing quality goods, services, and employment to rural communities and beyond.

“Your continuing promotion and defence of local produce, skills and rural life deserves all the credit it gets, and the Countryside Alliance is proud to be honouring a group of people who are passionate about their countryside and passionate about providing quality goods, services and employment to rural communities and beyond.

“Running a business in a rural community isn’t easy, and it’s so important to celebrate the valued role these rural enterprises have in their communities. We look forward to seeing them in London at the national champions reception!"